Keurig Dr Pepper’s repackaged and reformulated Bai is reaching store shelves now with the tagline, “It’s WonderWater.” The new formula adds electrolytes and zinc. The new taste is sweetened only with stevia for all flavors. The refreshed bottle body is made from 100% recycled content....

Coca-Cola’s stock outperformed PepsiCo, Keurig Dr Pepper, and the S&P 500 Consumer Staples index during the first six months of this year. Coca-Cola’s shares grew +8.0%, beating the 7.5% gain by the index while...

The pandemic put a temporary chill on choice as CPG companies waded through supply shortages and retail disruption to keep core products on the shelf. As we move further away from crisis mode, expect to see a return to the kinds of customization and personalization that was growing prior to the global upheaval.

Here are a couple of examples that have come across my desk in recent months:

Dream Tea NYC — A consumer answers a few basic questions so the company can create a personalized small batch tea blend for them. BD’s Laura Stanford, a hot tea drinker, gave the program a try. She chose loose leaf chamomile tea with added lavender, bergamot, and vanilla. The can, which she selected in green, was printed with her first name and a list of tasting notes: honey, smoke, citrus, vanilla, and “inspiration.”

Pax — The product is sold in a resealable pouch containing drink mix packets — three each of Cranberry Cosmo, Margarita, Pineapple Paloma, and Moscow Mule. The flavor mixes can...

Danone grew ready-to-drink coffee volume sales during the first quarter of this year by +7.2%, taking an additional +3.2 share points in the category. The result was driven by STōK, which aired...

Soccer star Lionel Messi and Mark Anthony Brands, maker of White Claw Hard Seltzer, have unveiled a new “hydration beverage” that Messi previously teased to his 502 million Instagram followers. Más+ by Messi is billed as a “a next-generation...