Functional - Articles - Page 10

Briefs: February 23, 2022

February 23, 2022

A collection of recent developments from around the industry to keep you up to speed...

Territory Changes and Deals: February 23, 2022

February 23, 2022

Gatorade Launches 'Gatorade Fit' Electrolyte Drink. Puts ‘Healthy’ On Label

Brand ‘Turns The Page’ On Bolt24. Retains Watermelon Juice, Sea Salt

February 23, 2022

Gatorade will officially announce tomorrow the introduction of a new electrolyte drink called Gatorade Fit, which began reaching store shelves nationally this month. Gatorade Fit targets “nutritionally discerning athletes,” who avoid ...

Briefs: February 9, 2022

February 9, 2022

A collection of recent developments from around the industry to keep you up to speed...

Territory Changes and Deals: February 9, 2022

February 9, 2022

A collection of key deals from around the industry so you don't miss a beat...

Canopy Growth’s ‘Total Mood Management’ Strategy

Innovation Chief Julian Cohen Explores Cannabis Drinks for Energy, Relaxation, Sleep

February 9, 2022

Canopy Growth Chief Innovation Officer Julian Cohen says the company views cannabis as a consumer product, just like beverages and snacks. He sees an opportunity for cannabis to play in a “beneficial” beverage space in which cannabis and other functional ingredients such as vitamins, antioxidants and adaptogens are blended to “deliver on the promise of what we call total mood management.” In a separate interview, Canopy Chief Product Officer Tara Rozalowsky provided an update on the company’s US business and Quatreau’s launch.

Opening Thoughts: February 9, 2022

February 9, 2022

The New York Times recently published a story under the headline, “Beverages With Benefits: Do They Really Work?” The piece addressed what it described as the “flourishing” functional beverage market, made up of everything from prebiotic sodas for gut health to nootropics for brain acuity. The newspaper rightly points out that such products are an extension of the health supplement market that has generated profits for decades. As this functional beverage market grows, entrepreneurs and large beverage companies alike have been...

Lemon Perfect Targets $60M in Retail Sales This Year, Founder Says

Considers Multipack. And 16-Oz Bottle for Eventual C-Store Push

January 25, 2022

In 2020, BD flagged a young brand called Lemon Perfect that was picked up by distribution rainmaker Big Geyser and launched with some trepidation in New York City as the pandemic swept into the US. BD checked in with founder Yanni Hufnagel this month to see how the Beechwood Capital-backed brand has done since. He said he expects ...