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Home » Topics » Functional

Functional
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BodyArmor Extends Flash I.V. to Powder. Will Take On Unilever’s Liquid I.V.

Rapid Rehydration on Pace to Reach $2B This Year, Says Coke
September 14, 2023
Fast on the heels of the May launch of ready-to-drink BodyArmor Flash I.V., Coca-Cola’s BodyArmor Sports Nutrition unit has started shipping a new version of the drink in...
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Briefs: September 14, 2023

September 14, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Territory Changes and Deals: September 14, 2023

September 14, 2023
Collection of key deals from around the industry so you don't miss a beat...
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Opening Thoughts: September 14, 2023

September 14, 2023

As you’ll read in today’s newsletter, BodyArmor’s newest product is not a liquid. It’s a powder, packaged in a single-serve stick. The sports drink brand is the latest to add the format, which is catching on with consumers looking for convenient and highly portable functionality.

Analysts at Consumer Edge Research wrote in March that single-serve, non-ready-to-drink beverages — while small relative to the entire US non-alcoholic beverage market — were growing...


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Noteworthy Product Launches: August 30, 2023

August 30, 2023

Dunkin’ has announced a line of Dunkin’ Spiked Iced Coffees and Iced Teas rolling out now to groceries and liquor stores in 12 states. The hard coffee drinks have 6% alcohol by volume while the hard teas contain 5% ABV. The coffee flavors are Original, Caramel, Mocha, and Vanilla. The tea flavors are Slightly Sweet, Half & Half (tea and lemonade), Strawberry Dragonfruit, and Mango Pineapple....


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Territory Changes and Deals: August 30, 2023

August 30, 2023
Collection of key deals from around the industry so you don't miss a beat...
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Sports Drink Challengers Take Share From Category Leaders

Defense Will Require Innovation, Agility. Meanwhile, Model Behind Prime Hydration Confounds Industry Leaders
August 30, 2023

PepsiCo and Coca-Cola, the country’s No. 1 and No. 2 sports drink makers, face challenges on two fronts. On one side sits Electrolit, which has taken share by appealing to consumer desire for greater functionality and by embracing Hispanic consumers. On the other side sits Prime Hydration, which rose to...


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Noteworthy Product Launches: August 9, 2023

August 9, 2023

Liquid I.V. is preparing to launch a “For Kids” version of its powdered hydration multiplier, the company told BD. The electrolyte product, intended for children aged one to 12, will become available on Aug. 23. Flavors are...


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Bang's Second Act: Monster, Coke Bottlers Ready to Rejuvenate Deflated Energy Brand

Monster to Slim Bang Portfolio, Broaden Manufacturing Range
August 9, 2023

On July 31, Monster Beverage completed its $362 million acquisition of bankrupt Bang Energy owner Vital Pharmaceuticals (VPX). Last week, Monster confirmed that Coca-Cola and its bottlers will distribute Bang globally, with a US rollout to begin this quarter. “As a result, there will be a


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Noteworthy Product Launches: July 25, 2023

July 25, 2023

Media personality and author Jay Shetty and his YouTuber wife Radhi Devlukia-Shetty have launched an adaptogenic, zero sugar sparkling tea brand called Juni in four flavors: Raspberry, Lemon Green Tea, Peach Green Tea, and Tropical Green Tea....


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