Coca-Cola Writes Down Value of BodyArmor as Fairlife Soars.

PepsiCo: Away-From-Home Outpaced At-Home Sales in First-Quarter.

Monster’s Sacks May Leave CEO Post in 2025. U.S. Price Hike Announced.

Consumer resilience was the theme from Coca-Cola, PepsiCo, and Keurig Dr Pepper executives for the US market during their first-quarter earnings reports. That’s despite two years of persistent grocery...

As previously reported by BD, Gatorade Water is now available nationally in the US. The alkaline bottled water is the brand’s first unflavored water. To mark the occasion, PepsiCo rented ...

Talking Rain has launched a Starburst line of Sparkling Ice flavors based on the taffy-like candy. The flavors are Cherry, Lemon, Orange, and Strawberry and the drink is formulated to have a “creamy, candy mouthfeel,” according to Talking Rain...

G&J Pepsi-Cola Bottlers announced it will invest $24 million to modernize a bottling plant and add a 77,000-sq-ft warehouse expansion at a facility in Columbus, Ohio.

C4 Energy maker Nutrabolt said it has taken a roughly 20% stake...

Hydration brand Hoist has debuted a Blaze Orange flavor in collaboration with outdoor lifestyle brand Realtree.

Tablet water enhancer Waterdrop has launched a new Berry flavor.

Monster, Pepsi, Gatorade Make Top-10.

Bud Light No. 2 on Alcoholic Beverage Leaderboard Amid Viral Boycott.

Plus, Subscriber Bonus: Transcript of Future Smarts Influencer Economy Panel.

Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing in 2023. That’s according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. Red Bull’s