Functional - Articles - Page 25

The Liquid Deathification of Bottled Water

Canned Water Startup Adopts Edgy Style of Energy, Beer To Create Unique Appeal

November 11, 2020

Liquid Death, the canned water startup with heavy metal branding that promises to “Murder Your Thirst,” is getting traction. BD interviewed Cessario to delve into his unique approach to the bottled water category. While the brand might be easy to dismiss as gimmicky, Cessario is a serious entrepreneur who is looking to take sales not only from PET-packaged bottled waters, but from energy drinks and beer, too. The following has been edited for clarity and space...

Briefs: November 2, 2020

November 2, 2020

PEPSI CENTER BECOMES BALL ARENA. Aluminum can maker Ball has bought naming rights for the home of the Denver Nuggets professional basketball team and the Colorado Avalanche professional hockey team. The facility, formerly called...

Briefs: October 13, 2020

October 13, 2020

Collection of news items from around the industry to keep you up-to-speed.

Territory Changes and Deals: October 13, 2020

October 13, 2020

Stay up to speed on key beverage industry deals ...

Report: Us Aluminum Can Deficit to Hit 10 Billion Units

Demand To Surge Through 2025

October 13, 2020

Ball, North America’s largest aluminum can maker, estimates that shortages for the package in the US this year will top 10 billion cans, according to a Credit Suisse synopsis of the company’s Oct. 6 investor meeting. More details of what's at stake ...

BioSteel Co-founder Discusses Major Constellation, Reyes Distribution Deal

Sports Drink to Challenge Gatorade, Bodyarmor With RTD Offering

October 13, 2020

BioSteel, the Canopy Growth-backed upstart looking to break into the US ready-to- drink sports hydration category, will announce today a distribution deal with ...

Briefs: September 24, 2020

September 24, 2020

Collection of news items from around the industry to keep you up-to-speed.

Territory Changes and Deals: September 24, 2020

September 24, 2020

Coca-Cola United consolidates production... and more...

Pepsico to Address Relaxation White Space With Functional Still Water

Driftwell Launches This Year

September 24, 2020

PepsiCo is set to launch a new relaxation water called Driftwell later this year that was born of an internal employee contest hosted by Chairman and CEO Ramon Laguarta. The product will target what PepsiCo says is a $1 billion a year...

Gatorade Uses Bolt24 in First Challenge to Bodyarmor Healthy Halo

Gatorade vs Bodyarmor

September 24, 2020

Gatorade will use Bolt24 to challenge Bodyarmor’s aura as a healthier sports drink. Starting this month, point-of-sale and outdoor marketing in the US will tout Bolt24 as containing..

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The Liquid Deathification of Bottled Water

Briefs: November 2, 2020

Briefs: October 13, 2020

Territory Changes and Deals: October 13, 2020

Report: Us Aluminum Can Deficit to Hit 10 Billion Units

BioSteel Co-founder Discusses Major Constellation, Reyes Distribution Deal

Briefs: September 24, 2020

Territory Changes and Deals: September 24, 2020

Pepsico to Address Relaxation White Space With Functional Still Water

Gatorade Uses Bolt24 in First Challenge to Bodyarmor Healthy Halo

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Soda Wars: Coca-Cola Held CSD Lead in 36 of 41 Major U.S. Markets in 2025

Noteworthy Launches: Poppi Lemonade. Barron Trump's Sollos. Tom Brady's Good Nut. Sparkling Ice Guava Passionfuit.

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