A collection of news briefs to keep you up to speed on the developments you missed...

Will Monster Beverage diversify into hard seltzers? The question has swirled since mid-2019, when CEO Rodney Sachs told investors he would consider an entry into the category. The next best chance for an answer to the question comes Thursday, when Monster executives host an annual business update webcast for investors. And there is fresh evidence ...

Collection of industry briefs to keep you up to speed on key developments.

Keurig Dr Pepper announced agreements to buy back territory from Red River Beverage Group and the Maid-Rite Company. Together, the territories include 37 counties in east Texas and northern Louisiana...

Four of five non-carbonated beverage categories tracked by BD grew by volume and dollars during the first nine months of this year, as the table with this story shows.  ...  

Franchise bottlers for Coca-Cola’s North America Operating Unit recently met virtually to review innovation and system execution plans for 2021. Those plans will center on growing the base business, relaunching innovation that was disrupted in 2020, and introducing “purposeful” innovation, according to multiple sources who attended...

A collection of industry news to keep you in the know, including: MONSTER CREATES ‘STREET TEAM.’ Monster Beverage has hired a chief field execution officer to lead a new “street team” ...