A collection of recent developments from around the industry to keep you up to speed...

A collection of recent developments from around the industry to keep you up to speed...

PepsiCo will unveil a new lemon lime soda called Starry at the annual NACS show for convenience store operators that starts today, according to company sources. While details are scarce, BD has learned that the drink is a new brand within the lemon lime soda category dominated by Coca-Cola’s Sprite. Starry will include regular and zero sugar versions, according to the sources. It will be available nationally starting in...

PepsiCo-owned SodaStream is evaluating how to expand its March launch of Pepsi syrup mixes beyond California, US General Manager Mark Fenton told BD in an interview.

BD spoke with Blue Cloud General Manager Emiliano Di Vincenzo to seek additional clarity and to update progress with both Hard Mtn Dew and Blue Cloud. Hard Mtn Dew distributor Blue Cloud Distribution, set up last year by PepsiCo, is currently delivering products in nine states, according to the company. Blue Cloud Distribution also has secured federal alcohol wholesale permits in...

A collection of key deals from around the industry so you don't miss a beat...

The beverage industry is full of niche and regional brands that find ways to remain relevant as consumer trends come and go. We drop into two such brands today – Jel Sert and Ale-8-One. Each has a century of history that started with determined founders.

Jel Sert began life in 1926 making instant gelatin desserts. Founders Charles and Lillian Wegner created the product using...