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Home » Topics » Launches

Launches
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Briefs: October 12, 2023

October 12, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Noteworthy Product Launches: September 27, 2023

September 27, 2023

ShineWater has introduced a new aluminum can package for its vitamin D infused line of flavored waters. The brand will phase out the use of plastic bottles in favor of the 16-oz cans by early 2024, according to the company. Meanwhile,...


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From TV to Retail, Zoa Energy Looks to Grow Awareness CEO Says

Molson Coors Cash, Distribution Muscle to Help
September 27, 2023

‘We Want to be the Most Approachable Energy Drink.’

Zoa Energy, launched more than two years ago by celebrity Co-founder Dwayne “The Rock” Johnson, is seeking a new equilibrium. In a category where the fastest growth is coming from brands like Celsius that appeal to women as much as men, Zoa has brightened its visual identity, slimmed down its can, taken out the sugar, and cast a wider net. “We’re normalizing...


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Pepsi System Meeting: U.S. Bottlers Urged to Go for “Five-Star Excellence” in 2024

Increased Velocity a Focus for Key Brands Like Pepsi, Gatorade, Bubly
September 27, 2023

Executives from PepsiCo’s company-owned and independent bottling system met recently in Dallas to discuss 2024 market plans. PepsiCo Beverages North America CEO Kirk Tanner opened the meeting with a challenge to strive for “five-star excellence” when it comes to selling, service, sustainability, profit, and market share. “Three-star is good enough. Five-star is exceptional,” he said. “It is all about resetting our expectation for


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BodyArmor Extends Flash I.V. to Powder. Will Take On Unilever’s Liquid I.V.

Rapid Rehydration on Pace to Reach $2B This Year, Says Coke
September 14, 2023
Fast on the heels of the May launch of ready-to-drink BodyArmor Flash I.V., Coca-Cola’s BodyArmor Sports Nutrition unit has started shipping a new version of the drink in...
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Noteworthy Product Launches: September 14, 2023

September 14, 2023

Coca-Cola launched its newest limited edition Coke Creations extension this week. Y3000 is said by the company to be “futuristic flavored” and “co-created with human and artificial intelligence.” Y3000, in both Zero Sugar and regular versions, is how a Coke of the future might taste, the company added. Coca-Cola used AI to help generate the...


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Briefs: September 14, 2023

September 14, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Opening Thoughts: August 30, 2023

Ninja's New Thirsti Drink System Takes on SodaStream
August 30, 2023

PepsiCo’s SodaStream has new competition from kitchen appliance maker Ninja. The Ninja Thirsti Drink System launched in late July. The company sent me a unit to try. Here are my observations:

— The primary difference in Thirsti versus SodaStream is that drinks are produced by the glass instead of by the bottle. With SodaStream and most other sparkling water appliances, including Aarke and Drinkmate, water is carbonated inside a multi-serve bottle. The user removes the bottle and pours in flavor syrup, shaking the mixture by hand. With Thirsti, water is drawn from a reservoir that is refillable and removable for fridge chilling. Changeable concentrate pods automatically release...


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Noteworthy Product Launches: August 30, 2023

August 30, 2023

Dunkin’ has announced a line of Dunkin’ Spiked Iced Coffees and Iced Teas rolling out now to groceries and liquor stores in 12 states. The hard coffee drinks have 6% alcohol by volume while the hard teas contain 5% ABV. The coffee flavors are Original, Caramel, Mocha, and Vanilla. The tea flavors are Slightly Sweet, Half & Half (tea and lemonade), Strawberry Dragonfruit, and Mango Pineapple....


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Sports Drink Challengers Take Share From Category Leaders

Defense Will Require Innovation, Agility. Meanwhile, Model Behind Prime Hydration Confounds Industry Leaders
August 30, 2023

PepsiCo and Coca-Cola, the country’s No. 1 and No. 2 sports drink makers, face challenges on two fronts. On one side sits Electrolit, which has taken share by appealing to consumer desire for greater functionality and by embracing Hispanic consumers. On the other side sits Prime Hydration, which rose to...


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