Liquid I.V. is preparing to launch a “For Kids” version of its powdered hydration multiplier, the company told BD. The electrolyte product, intended for children aged one to 12, will become available on Aug. 23. Flavors are...

On July 31, Monster Beverage completed its $362 million acquisition of bankrupt Bang Energy owner Vital Pharmaceuticals (VPX). Last week, Monster confirmed that Coca-Cola and its bottlers will distribute Bang globally, with a US rollout to begin this quarter. “As a result, there will be a

Media personality and author Jay Shetty and his YouTuber wife Radhi Devlukia-Shetty have launched an adaptogenic, zero sugar sparkling tea brand called Juni in four flavors: Raspberry, Lemon Green Tea, Peach Green Tea, and Tropical Green Tea....

Coca-Cola has established a federally permitted alcohol subsidiary called Red Tree Beverages to further explore the US alcohol beverage business, Coke’s Chief of New Revenue Streams Dan White told BD in an interview. The unit, created late last year and “firewalled” from Coca-Cola’s non-alcoholic operations, is permitted to participate in marketing and strategy around ready-to-drink alcohol brands based on Coke trademarks that are produced by third parties including...

Despite PepsiCo’s considerable work to keep its Blue Cloud alcohol distribution operation separate from its non-alcoholic business, the subsidiary has become a magnet for criticism as it forges new ground in the highly regulated and competitive US alcohol beverage market. In a new interview, Blue Cloud Distribution GM Emiliano Di Vincenzo, and Blue Cloud Chief Legal Officer Randy Liebowitz, said the organization has...

Nestle-owned Nuun has introduced a non-fizzy Sport Hydration Electrolyte Powder Drink Mix that is packaged in sticks instead of Nuun’s usual tablets. The powder sticks come in...

A collection of recent developments from around the industry to keep you up to speed...

Coca-Cola has added a new limited time offering to its Creations line in partnership with video game publisher Riot Games. Coca-Cola Ultimate is based on the hit video game League of Legends. The flavor is named...