Sparkling water brand Nixie has launched a line of organic zero sugar sodas sweetened with stevia. Flavors are Cola, Root Beer, and Ginger Ale. The drinks, packed in 12-oz standard cans, are available at...

Sports Drink Category Lackluster on Weak Gatorade, BodyArmor Performance.

Prime Hydration Rocket Ship Slows.

Sparkling Water Performance Strong, as Sparkling Ice, LaCroix, Polar Add Volume.

Category Green Sheets: CSDs, Energy, Sports, Water (Sparkling, Plain, Enhanced)

Carbonated soft drink (CSD) volume at US retail declined -1.5% during the first quarter of 2024, which was less than

Soccer star Lionel Messi and Mark Anthony Brands, maker of White Claw Hard Seltzer, have unveiled a new “hydration beverage” that Messi previously teased to his 502 million Instagram followers. Más+ by Messi is billed as a “a next-generation...

Tropicana Brands Group has launched a Naked Lower Sugar ready-to-drink smoothie with 50% less sugar than a regular Naked smoothie and 150 calories. Flavors are Glorious Greens, Berrylicious, and Tropical Sunrise.

PepsiCo has launched limited time Pepsi flavors Peach and Lime for the summer barbecue season....

Coca-Cola Writes Down Value of BodyArmor as Fairlife Soars.

PepsiCo: Away-From-Home Outpaced At-Home Sales in First-Quarter.

Monster’s Sacks May Leave CEO Post in 2025. U.S. Price Hike Announced.

Consumer resilience was the theme from Coca-Cola, PepsiCo, and Keurig Dr Pepper executives for the US market during their first-quarter earnings reports. That’s despite two years of persistent grocery...

FIFCO USA, a top-10 brewer of brands including Labatt, Seagram’s Escapes flavored malt beverages, and Magic Hat craft beer, has expanded Lipton Hard Iced Tea with the addition of a Citrus Green Tea flavor. The drink, with

In case you missed the April Fool’s Day fun this month, here’s a recap of some of the beverage gags that came across our desk and social media feeds:

7-Eleven — The convenience store chain announced a sparkling water flavor based on its signature roller grill hot dog. The drink promised the “mouthwatering experience” of a 7-Eleven hot dog, including the ketchup and mustard. The gag was used to pitch a very seltzer collaboration with Miracle Seltzer.

Poppi — Gut soda Poppi teased fans with a set of licensing deals with famous candy and snack brands: Ring Poppi, Poppi-tarts,