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Sports Drinks Sprint

Two-Horse Race Now Frenzy of Competition
March 3, 2021
Twenty years after PepsiCo’s transformational acquisition of Gatorade, an emerging field of challengers is emboldened by BodyArmor’s success. The US sports drink category has become one of frenetic energy.
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Key Beverage Launches Announced As Pandemic Uncertainty Unwinds

Neon Zebra. Dr Pepper Zero Sugar. Smartwater+
March 3, 2021

Neon Zebra. Dr Pepper Zero Sugar. Smartwater+

With prospects for a COVID-19 recovery improving, beverage makers are working their way back to a more normal innovation pattern in the US as retailers prepare to reset store shelves...


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PepsiCo Launches Neon Zebra into Cocktail Mixer Whitespace

New Brand Pursues At-Home Drinkers in $850 Million Category
February 25, 2021

PepsiCo is entering the cocktail mixer category with a new brand called Neon Zebra. The canned product launches nationally in March to capitalize on demand by “21- to 30-year-old Gen Zs who are looking for ...


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Briefs: February 17, 2021

February 17, 2021

PEPSICO LAUNCHES TEEN WATER. PepsiCo has launched a new “juice water” brand for teens. Frutly has no added sugar, no artificial sweeteners, and 60 calories per...


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Coca-Cola to Launch 13.2-Oz Soft Drink Bottle Nationwide

Package Made from 100% Recycled PET. Other Brands to Come.
February 17, 2021

This month, Coca-Cola is rolling out a new 13.2-oz carbonated soft drink bottle. The package is aimed at consumers looking for a smaller portion size and a lower price than the ...


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Coca-Cola to Launch 13.2-oz Soft Drink Bottle Nationwide

Package Made from 100% Recycled PET. Includes On-Pack ‘Recycle Me’ Label
February 9, 2021

Today, Coca-Cola will announce the nationwide launch this year of a new 13.2-oz carbonated soft drink bottle. The package is aimed at consumers looking for a smaller portion size and a lower price than the 20-oz soft drink bottle now standard for...


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PepsiCo Goes Beyond Meat in Search of Plant-Based Foods Expertise

Adds R&D Capability, Credibility in Fast-Growing Food and Beverage Category
February 3, 2021
Last week, PepsiCo announced a joint venture with alternative burger maker Beyond Meat “to develop, produce and market innovative snack and beverage products made from plant-based protein.” The JV will be called The PLANeT Partnership. While the two companies...
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