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Home » Topics » Launches

Launches
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Noteworthy Product Launches: January 31, 2024

January 31, 2024

Hydration brand Hoist has debuted a Blaze Orange flavor in collaboration with outdoor lifestyle brand Realtree.

Tablet water enhancer Waterdrop has launched a new Berry flavor.

...
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Ghost Energy Joins Prime in Hip Hydration Race

Introduction Comes as BodyArmor Adds Zero Sugar Option
January 31, 2024

Ghost, the sports nutrition company that partnered with Anheuser-Busch for a canned energy drink, has now launched an expansion into bottled hydration. Ghost Hydration, launched officially on Monday, is intended to be...


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Noteworthy Product Launches: January 18, 2024

January 18, 2024

Lemon Perfect has launched a 15.2-oz bottle for a suggested retail price of $2.29. The brand also is adding flavors Blueberry, Coconut, and Watermelon.

Sanpellegrino has launched a new line of Zero Grams Added Sugar Italian Sparkling Drinks in flavors Blood Orange, Lemonade, Peach & Clementine, and Pomegranate & Orange for $6.99 per six-pack of 11.5-oz cans.

Suja Organic, the fresh pressed juice company that previously held a minority investment from Coca-Cola


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Transcript: "The Influencer Economy" -- A Panel Discussion

Beverage Digest Future Smarts 2023 (Dec. 11, 2023)
January 17, 2024

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The following is a transcript of "The Influencer Economy" -- A Panel Discussion at Future Smarts 2023. Please excuse any transcription errors.

Duane Stanford:

Brit Starr is senior vice president of marketing for CreatorIQ, an influencer marketing platform for more than 100 of the world's most valuable and innovative brands and agencies. Think of CreatorIQ as the Salesforce of the influencer economy. Clients include Nestle, AB InBev, Disney, and of course, poppi. Brit has a decade of leadership experience in marketing and consulting at consumer brands, including Shiner Beer, Verve Coffee Roasters, Lyft, and Guitar Center. In the pink is Allison Ellsworth, the co-founder and chief brand officer of health focus soda brand poppi. Allison created poppi after discovering ...


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Future Smarts Highlights From Coke, PepsiCo, KDP Leaders

Coke North America President Mann to Keep Volume Pressure in Focus. PBNA Supply Chain Chief Jordan Talks AI, Automation, Electric Trucks. Whitmore Intent on Territory Optimization. Watching U.S. Alcohol Sector.
December 19, 2023
Beverage Digest hosted its annual Future Smarts conference in New York on Dec. 11. The day’s lineup of speakers included leaders from three of the largest US beverage companies — Coca-Cola, PepsiCo, and Keurig Dr Pepper. The executives sat for interviews on stage with Beverage Digest Editor & Publisher Duane Stanford. Below are highlights from those discussions. Takeaways from other sessions will be featured in subsequent issues of this newsletter...
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Coca-Cola’s Red Tree Alcohol Unit to Launch Wine-Based Minute Maid Spiked

Multi-serve Glass Bottle Planned for Spring. Single-Serve Version to Follow
December 18, 2023

Coca-Cola’s Red Tree Beverages is planning a spring launch of the US alcohol unit’s first wine-based product, named Minute Maid Spiked. The drink was developed for the large percentage of legal drinking age consumers who regularly mix alcohol into non-alcoholic juice and juice drinks, including Minute Maid products, Red Tree President Jenny Dowdy said in an interview. “We saw this as a ...


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Noteworthy Product Launches: December 19, 2023

December 18, 2023

Mark Anthony Brands will launch a White Claw 0% Alcohol canned seltzer next year in four flavors. The non-alcoholic drink contains 2 grams of sugar and 15 calories per 12-oz slim can. The drink also contains electrolytes. Flavors are Black Cherry Cranberry...


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Noteworthy Product Launches: November 30, 2023

November 30, 2023

Texas-based grocery chain H-E-B is selling a Dr Pepper infused egg nog produced by a Dallas-area dairy called 1836 Farms. The drink is sold in a 32-oz glass bottle for about $8....


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Noteworthy Product Launches: November 20, 2023

November 20, 2023

Use of minicans continues to expand, especially amid this period of higher beverage prices. Alani Nu is pushing an 8.4-oz version of its energy drink in Cherry Slush and Juicy Peach flavors. The cans


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Noteworthy Product Launches: November 2, 2023

November 2, 2023

Prebiotic soda brand Olipop has introduced a 7.5-oz minican in Tropical Punch and Lemon Lime flavors. The launch begins exclusively at Target, according to Olipop. A four-pack will be retail priced at $7.99, or about $2 per...


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