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PepsiCo Joins Truly-Maker Boston Beer To Launch Hard Mtn Dew In 2022

Company to Create Licensed Sales and Distribution Entity to Enter US 3-Tier System

August 11, 2021

PepsiCo has collaborated with Boston Beer to develop an alcoholic product called Hard Mtn Dew to be launched in the US early next year, the companies announced Tuesday. It’s believed to be the company’s first foray into alcohol. The flavored malt beverage (FMB) will contain...

Company to Create Licensed Sales and Distribution Entity to Enter US 3-Tier System

Sparkling Ice Tests Stevia

Talking Rain Executives Discuss Decision to Expand Flagship Beyond Sucralose

July 29, 2021

Talking Rain, maker of sucralose-sweetened Sparkling Ice, is testing an extension of its flagship brand sweetened with stevia. The new Sparkling Ice Superfruit, which the company describes as “full flavored” with “sweetness from nature,” contains...

Coke Zero Sugar Gets New Formula, Package Graphics, Marketing Campaign

New Version Hits U.S. This Month Amid Global Push

July 15, 2021

This month, Coke is launching a revised formula, updated package graphics, and a new marketing campaign for Coca-Cola Zero Sugar in North America. Similar changes have already been executed in ...

Coke Zero Sugar Gets New Formula, Graphics, Campaign

New Version Hits U.S. This Month Amid Global Push

July 13, 2021

This morning, Coke will announce a revised formula, updated package graphics, and a new marketing campaign for Coca-Cola Zero Sugar in North America. Similar changes have already been executed in...

Fever-Tree North America Launches Cola Mixer For Dark Spirits

North America CEO Shares Post-Covid View of On-Premise, Discusses Brand Reach

June 23, 2021

Fever-Tree, the UK-founded mixer brand, has added a cola to its US lineup of premium carbonated offerings. Named Distillers Cola, the new drink was formulated to mix with...