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Home » Topics » Alcohol

Alcohol
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PepsiCo Evaluating Hard Seltzer Category

‘Not Obvious How You Capture a Lot of Value,’ CEO Says
October 1, 2020

With Coca-Cola’s move into the hard seltzer category, and the possibility of an entry from Monster Beverage, analysts on PepsiCo’s earnings conference call this morning were naturally inquisitive about...


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spiked

Coke, Monster, Sparkling Ice Eye Hard Seltzer Prize

Who Will Distribute Topo Chico Hard Seltzer?
August 12, 2020

Coke’s plan to re-enter the alcohol sector raised a key question: Who will distribute the beverage in the US?


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alcohol

Beverage Calories and Alcohol

A Look At Shifting Consumer Preference
March 18, 2020
Given triple-digit percentage growth rates for hard seltzers and the increasing trend toward ultra-low-calorie beers, BD decided to take a look at calorie counts for alcoholic beverage segments and brands...
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