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Home » Topics » Launches

Launches
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Flip-Flop for Coke, Pepsi-Cola in First Quarter

Soda Category Volume, Dollars Up. Private Label Surges
May 22, 2025

In a flip-flop, regular Pepsi-Cola outperformed regular Coca-Cola at US retail during the first quarter of this year, according to BD data. As shown in the...


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Briefs

BodyArmor Rebirth, McDonald's Sales Slide, Alani Nu Hits $1B, Albertsons Pushback on Tariff Hikes, Paper Wine Bottles, and More
May 1, 2025
A collection of recent developments from around the industry to keep you up to speed...
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Noteworthy Launches

Starbucks, Olipop, Primo, 7-Eleven/Arizona, Mountain Dew, Perrier, 1st Water, Ale-8-One, Lipton
May 1, 2025

Starbucks and PepsiCo have launched a bottled Starbucks Frappuccino Lite extension at 100 calories and 9g of sugar per 9.5-oz bottle. (That compares to 290 calories and 43g of sugar per 13.7-oz bottle of the core Frappuccino line.) Sweetened also with sucralose, the Lite line offers flavors Sea Salt Caramel Gelato, Creamy Vanilla Gelato, and Double Chocolate Gelato. The line...


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Noteworthy Product Launches: Minute Made Spiked, Hard Dew, Sprite Chill, Sparkling Ice, Lemon Perfect, Hint, Reed's, Curaleaf

April 3, 2025

Coca-Cola’s alcohol subsidiary Red Tree Beverages has launched new two new Lines: Minute Maid Spiked Vodka Lemonade, and Minute Maid Spiked Vodka Pink Lemonade. The drink contains...


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Waiting Game for Pepsi Bottlers on Poppi, Alani Nu

PepsiCo to Enter Gut Soda Market With $1.95B Poppi Acquisition
April 3, 2025

A big question for independent US Pepsi bottlers is whether they are in line to distribute two brands at the center of key PepsiCo-related deals this year. The newest deal is PepsiCo’s pending acquisition of prebiotic soda leader Poppi for $1.95 billion, announced on March 17 (BD sent an email news alert to subscribers). The other is the...


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Territory Changes and Deals: Coke Bottlers United, ABARTA, Consolidated; Polar; Powerade; Vita Coco; Zevia and More

March 11, 2025
Collection of key deals from around the industry so you don't miss a beat..
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Noteworthy Launches: Gut Soda Entries; Protein Sodas; Sprite Chill; Ghost Hydration; Electrolit; Red Bull; Ohy Hydrogen Water; SanPellegrino; Crystal Light Vodka Refreshers; Vita Coco, Pez KXR

March 11, 2025

As Coca-Cola begins the national rollout of its Simply Pop prebiotic soda, a flood of other brands are announcing gut pops of their own. They include Popwell by Talking Rain, Bloom Pop by Keurig Dr Pepper partner brand Bloom Nutrition, and Daytrip Prebiotic Soda by the maker of CBD sodas. Meanwhile, Halfday prebiotic tea has rebranded. And, on an adjacent front, Spindrift has launched a ...


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Noteworthy Product Launches: KDP Flavor Extensions, Simply Spiked Bold, and More

February 18, 2025

Keurig Dr Pepper has announced several launches in addition to the rollout of new permanent flavor Dr Pepper Blackberry. They are 7Up Tropical, Snapple Peach Tea & Lemonade, Bai Simbu Strawberry and Bai Shala Coconut Strawberry, A&W Ice Cream Sundae, and RC Cola Zero Sugar. (For more on brand Dr Pepper’s success in recent decades, listen to BD’s newest Episode 21 of the Breeze podcast HERE.)



Molson Coors has now launched a Simply Spiked Bold variant of the flavored malt beverage marketed under a brand license from...


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Noteworthy Launches: Suja Slice, Celsius Hydration, Coke Orange Cream, Pepsi Wild Cherry and Cream, La Colombe, Sparkling Ice, Dr Pepper Cherry Crush

February 4, 2025

As promised, Suja Life has relaunched former PepsiCo brand Slice as a functional “healthy” soda with prebiotics and probiotics. Suja enters a gut soda market lead by brands such as Olipop and Poppi and replete with incoming competition. Coca-Cola and PepsiCo also are expected to enter the segment this year. Launched by PepsiCo in 1984 as a fruit flavored soda with 10% juice, Slice was...


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Noteworthy Launches: Costa; Odwalla; Arizona; Nestle; Jolt Cola; Protein 2o; Ocean Spray; Red Bull; Hoist

January 9, 2025

Coca-Cola will launch an “evolved” formula for its Costa ready-to-drink canned coffee at Target nationally by March. The restage includes a name change from “Iced Coffee Latte” to “Iced Coffee.” Costa and Target have agreed to a multi-year program to support the product, according to Coca-Cola. Direct store delivery for the reformulated product will be piloted with Reyes Coca-Cola Bottling on the West Coast and Great Lakes regions. Costa Iced Coffees will ...


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