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Home » Topics » Launches

Launches
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Briefs: Gut Sodas; SNAP; Alcohol Warning; 'Healthy" Food Rule; Pollution Case; FTC Alcohol Action; 'Ultra-Processed' Food Backlash

January 9, 2025
A collection of recent developments from around the industry to keep you up to speed...
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Coca-Cola Zero Sugar Formula Now Includes Stevia in US

Pilot Projects in 2023 Expanded Nationally Late Last Year
January 9, 2025

Turn over a can or bottle of Coca-Cola Zero Sugar in the US and you’ll find a new ingredient — stevia. The natural sweetener is now part of a formula that already included aspartame and acesulfame potassium. The new...


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Opening Thoughts: January 9, 2025

January 9, 2025

Happy New Year! To kickoff 2025, I’ll tell you about a few emerging brands that intrigued me in 2024. I don’t review or endorse products, and I won’t now. But I do taste lots of new drinks annually, so standouts jump out at me. Foremost, that means delivering on taste, which these products do. While each promises functionality, I won’t vouch for their efficacy or eventual market success. I also won’t judge their pricing, which can be rich. In short, these products offered an interesting proposition and ended up tasting surprisingly good — to me at least. So, here we go:

...
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Noteworthy Launches: December 11, 2024

December 11, 2024

Nestle and celebrity podcaster Alex Cooper will launch a functional beverage in January called Unwell Hydration that is targeted at women. The drink, packed in 16.9-oz PET bottles, contains 700mg of electrolytes, a blend of B-complex vitamins, 75mg green coffee caffeine, and no artificial colors or flavors. Unwell is sweetened with stevia. Flavors are ...


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Noteworthy Launches: Snapple, Dunkin' Spiked, Langers Cola, LumiCup, Cheerwine Holiday Ale

November 25, 2024

Keurig Dr Pepper has added Snapple Zero Sugar Peach Tea to fountain drink dispensers at 7-Eleven, Speedway, and Stripes convenience stores nationwide.

Dunkin’ has added a limited-edition Peppermint Mocha flavor to its line of Dunkin’ Spiked Iced Coffees. The canned hard coffee drink, which contains 6% alcohol by volume, will be available at grocery and package stores across 28 states during the holiday season....


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Latin America Pepsi Bottler Sets Sights on U.S. With Branded Drinks Unit Beliv

Gut Sodas, High Brew Coffee, Oca Energy Will Lead Charge
November 25, 2024

Beliv, the beverage company tied to one of PepsiCo’s oldest international bottlers, has been broadening its ambition in the US market. In the past year, Beliv has launched a gut soda competitor to Poppi and Olipop and acquired canned coffee company...


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Noteworthy Launches: Barrilitos; Cranberry Wars: Sprite v Starry; De Soi; 5-Hour Energy

November 7, 2024

Noteworthy Launches: October 28, 2024

October 28, 2024

Monster Energy has added a Vice Guava flavor to its zero sugar Ultra line. Rapper French Montana has signed on as a brand ambassador for the tropical fruit flavored variant and the broader Ultra line.

Rebbl has launched a ...


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Noteworthy Launches: October 3, 2024

October 3, 2024

PepsiCo-owned SodaStream has launched a line of Crafted Cocktail Mixers for its make-at-home soda appliances. The syrups come in flavor combinations Pineapple and Jalapeño for tequila, Grapefruit and Elderflower for vodka, and White Peach and Ginger for whiskey. A variety pack of all three flavors sells...


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Noteworthy Launches: Ryde, Fanta, Naked Life, Simply Spiked, C4, Poppi, Pepsi.

September 19, 2024

British American Tobacco has launched its Ryde functional shots in the US on Amazon. Three variants are tropical-flavored Energize featuring green tea caffeine and taurine, orange-flavored Focus featuring L-theanine and ginseng; and raspberry-flavored Relax featuring with...


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