Category Leaders Employ Varying Pricing Strategies to Grow This Year
November 2, 2021
The top-3 US energy drink leaders all posted double-digit growth rates that outpaced the category this year while employing disparate pricing strategies, according to BD data (see table). Red Bull grew ...
Sugarless Sports, Energy Drink Options Helped Accelerate Progress
November 2, 2021
Growth in low- and no-calorie carbonated soft drinks (CSDs), sports drinks, and energy drinks in recent years has accelerated a decline in beverage calories consumed by Americans, according to ...
Repole and BA Executive Team to Guide Business as Separate Entity
November 1, 2021
Coca-Cola has paid $5.6 Billion to take full control of BodyArmor, securing the growing sports drink asset for Coke and its bottlers and setting up a likely expansion of the brand overseas. The deal announced ...
Hemp Rockstar, Plant-Based Starbucks Energy, Snapple Elements Reboot
October 12, 2021
This year’s NACS trade show in Chicago offered an early glimpse at innovation being sold into US convenience channel retailers for 2022. This story includes a BD slideshow of products featured at the show by Coca-Cola, PepsiCo, Keurig Dr Pepper, and Monster. Below are select highlights based on details provided by the companies and NACS....
We’ve added a new category to the Beverage Digest Awards. Best Powdered Functional Beverage. In January, I wrote about the emergence of single-serve powdered beverages and one analyst’s view that the category could become...