BluePrint HPP Juice Founders Provide Primer on Newest Mushroom Passion
April 1, 2021
Mushrooms have been used medicinally in Asia for centuries. In the US, mushroom extracts have become a go-to functional ingredient within the wellness community. Often referred to as adaptogenic, functional, or medicinal mushrooms, the ingredient now is... To better understand functional mushrooms as an RTD beverage ingredient, BD turned to Zoe Sakoutis and Erica Huss. Last year, they launched Earth & Star, a line of canned mushroom-infused oat milks and coffees.
Twenty years after PepsiCo’s transformational acquisition of Gatorade, an emerging field of challengers is emboldened by BodyArmor’s success. The US sports drink category has become one of frenetic energy.
With prospects for a COVID-19 recovery improving, beverage makers are working their way back to a more normal innovation pattern in the US as retailers prepare to reset store shelves...
PEPSICO LAUNCHES TEEN WATER. PepsiCo has launched a new “juice water” brand for teens. Frutly has no added sugar, no artificial sweeteners, and 60 calories per...